The world needs more good news stories about good people, companies and brands doing good.
Inspired by the incredible generosity of the CPG industry during the COVID19 pandemic, we created CSR Stories specifically to capture these inspiring, selfless acts. Our goal is to educate consumers about your good deeds and inspire other business leaders to take positive action.
Cutting a cheque is a wonderful act, but the generosity & impact is often lost on consumers.
Few organizations invest in promoting this new, important aspect of brand building. Great business leaders aren't making these decisions to boost sales or social likes. They're doing it because they believe it's the right thing to do.
There should be a positive Return on Humanity.
CSR Stories will donate 5% from every project to a great cause that has influenced our client.
This virtuous circle donation is intended to raise awareness about both generous acts of Corporate Social Responsibility and create positive forward momentum. One good deed, and story, inspires another. We're paying it forward as our own CSR effort.
Please contact us if you cannot find an answer to your question.
Rob Rathke is an award winning copywriter, strategist, creative director and marketer, but also a champion for social causes and an energized community "actionist." In 2020, at the height of the COVD19 Pandemic, Rob personally sourced over 60,000 food & drink items from his generous clients in the CPG industry, and with his wife and 3 kids, repacked and distributed them to over 1300 front-line healthcare workers and first responders in the Greater Toronto Area.
Rob has extensive experience working with not-for-profits, including the Heart & Stroke Foundation, Canadian Cancer Society, Canadian Breast Cancer Society, CIBC Run for the Cure, Food Banks Canada, as well as The Canadian Olympic Committee and the Canadian Olympic Foundation. In the sports sponsorship space, Rob has worked on marquis projects with the NHL, NFL, NBA, and MLB. In the for profit sector, Rob has worked with top-tier brands in the CPG, Bev/Alcohol, QSR, Retail, Financial, Automotive and Tech Industries.
Rob has been a guest speaker at TEC - The Executive Committee conferences, his work has been featured in Marketing Magazine and Strategy and is an active Corporate Partner member of WFIM.
Most importantly, Rob is a lucky husband and proud father of three amazing kids (and one nutty dog.) He and his family live in Milton, Ontario Canada.
CSR Stories is a branding, PR and communications agency that focuses exclusively on producing and promoting corporate social responsibility related stories. We've got a nice niche.
We help companies tell Corporate Social Responsibility Stories about their generous charitable acts, their incredible disaster relief efforts, their innovative sustainability & environmental initiatives, as well as their determined, unwavering positions on human rights, equality, inclusion, diversity, and social justice. We promote the positive.
It starts with a simple email or phone call. We want to hear all about your incredible contributions to your community or the cause that's important to you. We would then meet with you via a video call and/or in-person to define the scope of your CSR Story. We follow that meeting up with a competitive, detailed estimate, and work-back schedule, and walk you through every aspect of the project. Once approved, we start capturing your incredible story of Corporate Social Responsibility.
We deliver a positive return on your humanity, a halo around your brand, improved brand equity and consumer perception. The specific tactics will depend on project scope, but would always include professionally produced videos, edited and formatted for your website and your social media channels. We believe that immersive, emotional, Micro-Movies are the best way to tell your CSR Story to your audience